The Rumeur journey started nearly two decades ago when the southern Finland based school girl spent most of her free time by dad's sewing machine. Seeking inspiration from women's journals and travel magazines, she often dreamt herself away to distant cultures she one day hoped to explore. What back then seemed like daydreaming, were the first steps of a lifestyle off the beaten track.
Today she, still that same little adventurer at heart, has grown into a seaside loving creative influenced by several journeys in characteristic destinations both in the tropics and the Nordics. To nurture her desire for knowledge, she gained a degree in business studies, yet shifted soon back to simple life with one thought in mind: what else is out there?
The Rumeur label was born in 2017 of these experiences: resort wear made for curious women, for simple moments when the mind flows free, both at home and away. The name Rumeur embodies the endless, unheard-of opportunities in life: french for "rumour", the word represents something intriguing that may or may not be or become true.
THE FACTORY - Partners, friends and the most essential part of our Rumeur family. Our family-owned manufacturer of 35 employees is located in Denpasar, the heart of Bali. Everyone in the team is paid above average wages with paid sick leave, family health insurance, bonuses and annual leave. The staff is working on weekdays from 9-17, just like the most of us. In addition, the facilities are toddler-proof and you’ll find 10 rescue dogs greeting you in the garden. Not only do we share the common value of fair and ethical work conditions, but also the interest to keep plastic waste in minimum.
WHY BALI? - All our products are locally hand made and hand printed in Bali. A source of inspiration and home to many resort- and boutique labels, the manufacturing traditions on this beautiful island are long and know-how strong. The textile industry is shaped by a community of small businesses, family owned factories, traditional handmade techniques and artisan skills passed down generations - perfect for small quantities with quality and soul. Before landing in your wardrobe, every piece takes a journey in the hands of skilful professionals, leaving the Bali legacy running in the garment. This is the kind of production culture we believe in, and why we are willing to compromise on the distance.
LINEN - Linen is one of the strongest and most durable of natural fibres. Made from the flax plant, it is completely biodegradable and takes almost no pesticides or water to grow. It keeps you cool in the heat, and warms you up in the cold. The best feature, in our opinion, is how it lives with you: the more you use and wash your linen garments, the softer and better they get. No wonder it is often considered as one of the oldest and most desired fabrics for holiday wear.
RAYON - Neither a natural or a synthetic fibre, rayon is a circular wood pulp fabric that biodegrades faster than cotton and leaves no microfibres in our oceans. As a highly absorbent fibre, it keeps you cool when things get hot, making it ideal for flowy summer pieces. We are continuously working on the sustainability of our rayon to find alternatives manufactured with more environmentally friendly chemicals and with less impact on deforestation.
ECONYL® - All our swimwear is made out of ECONYL® fabric. This revolutionary fibre is regenerated from pre-and post-consumer waste such as plastic bottles, fishing nets and fabric scraps collected from the oceans and landfills. Instead of floating around in our oceans, the waste is given a second life in the form of soft and high quality fabric that is not only good for the planet, but also twice as resistant to chlorine and sunscreen products over standard swim fabrics allowing your swimwear a longer life span. Read about ECONYL® here.